Bari Weiss, the newly appointed editor-in-chief of CBS News, is facing a challenging task as she aims to revitalize the legacy news division. With her vision for CBS outlined in a January staff meeting, Weiss has already initiated changes, including a revamp of the CBS Evening News and adjustments to the streaming lineup. However, the potential merger of Paramount with Warner Bros. Discovery, led by her boss David Ellison, could significantly impact her plans. The $111 billion deal, expected to close in September, would bring together CBS News and CNN, reshuffling the media landscape.
One of the key areas of focus for Weiss has been developing a digital strategy to help CBS News escape linear broadcasting. This includes a range of initiatives, such as a slew of contributors and a strong emphasis on podcasts. However, the most attention has been directed towards her linear efforts, particularly the slow start of Tony Dokoupil's CBS Evening News. Sources indicate that there are early signs of a turnaround, but the future of the show remains uncertain.
The summer is expected to bring significant changes to CBS News, with a long-anticipated shake-up at 60 Minutes. Staff anticipate the exit of Sharyn Alfonsi and other correspondents, with new names joining the team. The morning show, CBS Mornings, is also set for a thorough overhaul, featuring new on-air talent and a refreshed approach.
Despite her efforts, Weiss's relative inexperience in running a large news organization is a concern. There are discussions about delegating some control to trusted deputies, both in linear and digital operations. The potential merger with CNN adds further complexity, as the combined company's leadership and strategic direction remain uncertain.
In a rare on-the-record statement, a Paramount spokesperson defended Weiss's role, emphasizing her editorial leadership. However, there are rumors of discussions about changing her mandate, with Paramount considering bringing in an executive to manage the linear product. This could potentially undermine Weiss's vision, highlighting the challenges she faces in a rapidly evolving media landscape.
The future of CBS News and CNN's relationship is a topic of speculation, with executives at both organizations remaining tight-lipped about Ellison's plans. As the media landscape continues to shift, Weiss's leadership and the potential merger's impact will shape the future of these iconic news organizations.
